Course Outlines

1. Introduction to E-commerce
2. Definition and evolution of e-commerce
3. Types of e-commerce business models
4. Current trends and opportunities in the e-commerce industry
5. Building an E-commerce Website
6. Planning and designing an e-commerce website
7. Selecting the right platform (e.g., Shopify, WooCommerce)
8. Customizing website templates and themes
9. E-commerce Website Optimization
10. User experience (UX) design principles
11. Optimizing product pages for conversions
12. Implementing responsive design for mobile users
13. Product Sourcing and Inventory Management
14. Sourcing products (e.g., dropshipping, wholesale)
15. Inventory management techniques and software
16. Supplier relationship management
17. Digital Marketing for E-commerce
18. Search engine optimization (SEO) for e-commerce websites
19. Pay-per-click (PPC) advertising (e.g., Google Ads, Facebook Ads)
20. Content marketing and email marketing strategies
21. Customer Relationship Management (CRM)
22. Customer segmentation and targeting
23. Implementing CRM software (e.g., HubSpot, Salesforce)
24. Building customer loyalty and retention programs
25. Payment Gateways and Security
26. Understanding different payment gateway options
27. Implementing secure payment processing
28. PCI compliance and data security best practices
29. Fulfillment and Logistics
30. Order fulfillment methods (e.g., in-house fulfillment, third-party logistics)
31. Shipping and delivery options
32. International logistics and customs regulations
33. E-commerce Analytics and Reporting
34. Key performance indicators (KPIs) for e-commerce businesses
35. Using Google Analytics and other analytics tools
36. Analyzing sales data and customer behavior
37. Legal and Regulatory Considerations
38. E-commerce laws and regulations (e.g., consumer protection, data privacy)
39. Terms of service and privacy policy requirements
40. Intellectual property rights and copyright issues
41. Scaling and Growth Strategies
42. Scaling your e-commerce business operations
43. Expanding product lines and market reach
44. Strategic partnerships and collaborations
45. Case Studies and Best Practices
46. Analyzing successful e-commerce businesses
47. Learning from industry best practices and failures

Duration: 2 Months

Fees: 55,000 Monthly, 100,000 Lumsum

Completion Certificate recognized by Sindh Technical Board of Pakistan